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Storytelling: Science and Strategy

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NextAfter works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. They have the largest nonprofit fundraising research library, containing over 600 experiments showing what works to raise more money online. You can find out more about NextAfter at nextafter.com

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At Nonprofit Supply Co., we specialize in applying for and managing Google Grants for nonprofits. Our team of specialists is AdWords certified to provide you with the expertise and knowledge to drive results. Shift Charity started Nonprofit Supply Co. after the success and growth they helped their clients achieve through Google Grants and AdWords.
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Storytelling has become a bit of a buzzword in the charity world and has come to mean many things. But there is great strength in stories - how they are created, how they compel, and how they get shared - that can help organizations in their marketing and fundraising. This session will look at some of the underlying science behind story and how they can best be used to drive membership, engagement, and donations.

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