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Storytelling: Science and Strategy

Storytelling has become a bit of a buzzword in the charity world and has come to mean many things. But there is great strength in stories - how they are created, how they compel, and how they get shared - that can help organizations in their marketing and fundraising. This session will look at some of the underlying science behind story and how they can best be used to drive membership, engagement, and donations.

About The Webinar

This webinar is great for fundraisers, marketers, and storytellers of all kinds. 'Selling' causes isn't easy and it is quite different than selling beer or a product. If you want to better understand stories that connect with donors and how you can tell them, this webinar is for you!

You'll Learn

Why stories are so important in fundraising
How to evoke emotion and inspire donors into action
What story frameworks and formats work best for different causes
Different story frameworks you can use





Brady is a charity strategist, marketer, professor and writer. After receiving his Masters in Nonprofit Administration he worked for a start-up nonprofit in Chicago before working for an international microfinance organization. Before Shift and Nonprofit Supply Co., Brady worked in strategy and business development for technology and agency startups trying to make charitable giving a part of everyday life. Brady is an adjunct professor at North Park University’s School of Business and Nonprofit Management, contributes to the HuffingtonPost and manages his own blog You can follow him on Twitter, @bradyjosephson.

About The Presenter

Brady Josephson

Register for the Webinar
Date: Thursday, February 23rd, 2017
Time: 11 am PT / 2 pm ET / 6 pm GMT
Duration: 1 Hour
Even if you can’t make it, sign up anyway!
We’ll send you the recording.


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Webinar Sponsor

NextAfter works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. They have the largest nonprofit fundraising research library, containing over 600 experiments showing what works to raise more money online. You can find out more about NextAfter at

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